IP is the engine room of your business
In today’s fast-moving global economy, protecting your ideas, brand and products are crucial to your business’ success.
Not only does it provide strategic advantage – but intangible assets such as trademarks, patents and trade secrets typically make up around 80% of the value of a business.
So it makes sense to protect your assets from the outset.
With more than 40 years’ collective experience, we truly understand IP. Our highly experienced team of attorneys have worked alongside some of the most ambitious and innovative brands in Australasia. In addition, we have worked abroad across a wide range of industries.
Based in Auckland, New Zealand, we provide high-quality advice and strategies for all aspects of local and international IP, including trade mark protection, copyright, designs, IP enforcement and defence, as well as IP licenses and agreements.
Our flexible approach and network of connections, locally and globally, mean we have a pool of extremely talented people at our fingertips. Because of this, you can count on our team to provide you with the expertise you need.
Smart IP expertise with an edge
We work with some of the smartest, most creative people around. That is why we like to be a little edgy ourselves and take IP beyond just filings.
Our entire IP business philosophy is built around providing a highly personalised service. In addition, we also provide customised strategy and solutions that maximise your IP assets.
We take the time to truly understand your business and the competitive landscape that your business operates in. As a result, you have direct access to our team. We see ourselves as an extension of your team.
Get a fresh, flexible approach to managing your IP with Ironside McDonald.