Toblerone’s Logo and Deceptive Trade Marks in New Zealand

Toblerone’s Logo and Deceptive Trade Marks in New Zealand The Toblerone chocolate brand (produced by Mondelez International) has recently been barred from using the iconic Matterhorn mountain peak in its logo, so as not to violate the Swissness Act. This change in logo has come about as a result of Mondelez moving some of its Toblerone production out of Switzerland, to the Slovakian capital of Bratislava. A further change to the packaging will be of the wording “of Switzerland” to read […]