Distinctiveness and 3D Shape Mark Protection
Distinctiveness and 3D Shape Mark Protection Unique 3D shapes applied to products can act as important brand identifiers, and can be registered as trade marks. For example, the fluted Coca-Cola bottle, or the unique triangular shape of the Toblerone chocolate bars, are recognisable regardless of any branding appearing on the shapes. However, 3D shape marks can be challenging to register. As with any trade mark, a 3D shape mark must be capable of distinguishing goods […]